at the intersection of art and science

Client: UNCW + NC County Health Departments
Client: UNC Health and Gillings School of Global Public Health
Client: UNC Gillings School of Global Public Health
Client: UNC Lineberger Comprehensive Cancer Center
Client: UNC Injury and Prevention Resear


Newman Carpenter designs creative tools and strategies to improve health. Our agency was founded by two public health practitioners, Emily Newman, MPH and Kathryn Carpenter, MPH, MA. Prior to public health, the founders came from careers in education, TV production, design, and linguistics.


Newman Carpenter envisions a better way of communicating health information to improve health equity by helping people access and use information and resources to live healthier lives. 


Newman Carpenter recognizes racism as a public health problem that affects all levels of health and systems. In any approach we take, we aim to reduce health disparities caused by racism and related factors. We are committed to furthering racial and health equity in all aspects of our business, client work, community, and personal lives. 



LAUNCH CHAPEL HILL EXPANSION: "Emily Newman, who graduated in May 2020 with a master’s degree in public health from the Gillings School of Global Public Health, is a recent participant in Launch Chapel Hill’s summer accelerator. She initially worked with her co-founder and fellow graduate student Kathryn Carpenter to develop the idea for their company Newman Carpenter via the Startup UNC course at the business school, the Carolina Challenge Pitch Party, 1789 and other programs."

INNOVATE CAROLINA: Newman Carpenter Health founders Emily Newman and Kathryn Carpenter at the 1789 student innovation hub on Franklin Street in downtown Chapel Hill. Potential clients looking for assistance with their health messaging turn to Newman Carpenter for data collection, brand development, content creation and health behavior change strategy.

INNOVATE CAROLINA: Two public health masters students jump into the Startup UNC course to innovate health care communications. You might be surprised to see a TV producer or a linguistic researcher working in the public health field, let alone teaming up to build a company.

The Daily Tarheel: UNC students connect health care workers with emergency child care amid pandemic.

THE DAILY TARHEEL: Newman and Carpenter co-created the Childcare for Healthcare Workers website that helps connect UNC Health employees with emergency childcare, among other resources, amidst COVID-19. Photo by Taylor Doggett.

UNC GILLINGS SCHOOL OF GLOBAL PUBLIC HEALTH: The winning team featured doctoral students from the Department of Epidemiology (Dissanayake and Zeno) and Master of Public Health Students from the Department of Health Behavior (Carpenter and Newman). Their analysis identified important economic, healthcare access and well-being factors associated with rural and racial compositions of counties.




Co-Founder and CEO

Emily Newman is a public health practitioner and an award-winning television producer, with over a decade of experience producing reality TV in New York City. She received her B.A. from the Annenberg School of Communication at the University of Pennsylvania and her Master's of Public Health from the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill. A North Carolina native, Emily is a certified health coach and the founder of @moveyourbooty, an online fitness community. She is a mother to two wild and wonderful babes, and wife to one wild and wonderful musician and writer husband. Emily is passionate about health equity and loves using photovoice to engage with communities. 



Co-founder and CEO

Kathryn Carpenter is a public health practitioner and a linguist and educator. She was born and raised in Anchorage, Alaska, and has an MA in Applied Linguistics and Language Teaching from the University of Oregon, and an MPH in Health Behavior from the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill. She was a Fulbright recipient in 2017, completing her grant at a university in Portugal. She has worked as a tenure-track professor, research assistant, curriculum developer, and designer. She has extensive experience working internationally and in low-resource contexts. Kathryn loves coming up with creative ways of making information accessible.

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We work with organizations of all sizes and budgets, across health issues and contexts. Contact us today to learn more about Newman Carpenter and how we can partner.